From 11 to 15 February the first week of mobility related to the ECVET ENS 2 Project was held in Perugia.
The training week was organized by Aris Formazione e Ricerca and it referred to the RURAL AND AGRO-TOURISM ACCOMMODATION MANAGER course defined during the project.
The 24 participants came from Macedonia, Greece, Austria and Italy; they have attended a 30 hours course based on Training Unit 4: Management of business and marketing activities of the rural and agro-tourism accommodation structure and TU7: Management of the organizational activities of the rural and agro-tourism accommodation structure addressing subjects such as marketing, web marketing, social media, online presence, web reputation and organizational aspects of rural and agro-tourism accommodation.
This is the program of training activities:
Monday, 11th February 2019
BASIC ELEMENTS OF MARKETING – VALENTINA FRATINI
OPERATIONAL AND STRATEGIC MKT – VALENTINA FRATINI
Tuesday, 12nd February 2019
DIGITAL MARKETING, ONLINE PRESENCE & WEB REPUTATION - DOTT.SSA CHIARA MENCARELLI
CASE HISTORY: L’OLIVO E LA GINESTRA ASSOCIATION - PRESIDENT LOUIS MONTAGNOLI AND VICE PRESIDENT GIANNERMETE ROMANI
Wednesday, 13rd February 2019 - VALENTINA CARDINALI
THE ORGANISATION OF AN AGRITURISTIC AND RURAL STRUCTURE: DEFINING THE ORGANISATIONAL PLAN AND THE ACTIVITIES OF THE VARIOUS SECTORS (RECEPTION, ACCOMMODATION, CATERING, ETC.)
Thursday, 14th February 2019 – DOTT. LUIGI MERCURI
WEB MARKETING AND SOCIAL MEDIA FOR THE PROMOTION OF ACCOMMODATION STRUCTURES
Friday, 15th February 2019
PROJECT WORK / FINAL TEST
During the second training day participants met the representatives of L’OLIVO E LA GINESTRA ASSOCIATION a cultural association for the promotion of the territory and sustainable tourism.
The association organized an excursion for them to visit the beautiful places of Trasimeno Lake.
The lessons were interactive and interesting and the exchanges of experiences were numerous.